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You have been selected as a nominee to represent the School of Journalism and Mass Communication in the competition for the President’s Upper Level Scholarship. This means that you are one of several students from the College of Fine Arts who will be considered for this scholarship. Only one student will be awarded the scholarship, but all of the applicants are generally awarded at least a smaller scholarship. So first, let me say congratulations. I represent the School of Journalism and Mass Communication on the College of Fine Arts scholarship committee. In this email I am going to provide you with detailed instructions on what you need to do to be considered for this scholarship.

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You have been selected as a nominee to represent the School of Journalism and Mass Communication in the competition for the President’s Upper Level Scholarship. This means that you are one of several students from the College of Fine Arts who will be considered for this scholarship. Only one student will be awarded the scholarship, but all of the applicants are generally awarded at least a smaller scholarship.

So first, let me say congratulations. I represent the School of Journalism and Mass Communication on the College of Fine Arts scholarship committee. In this email  I am going to provide you with detailed instructions on what you need to do to be considered for this scholarship.

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Media experts discuss innovation through technology

.@evanasmith said any news company that doesn't see itself as a tech company first is digging its own grave. Great perspective #mcweek #txst

— jonzmikly (@jonzmikly) October 31, 2012

This is the best time for college students to be in mass comm. "You practically have USB ports in the side of your head." EvanAsmith #mcweek

— kymfox (@kymfox) October 31, 2012

By Weldon McKenzie

As far as maverick of media Evan Smith is concerned, there has never been a better time to pursue a career in media.

“You probably feel like you’ve lost the lottery generationally,” Smith said. “But I’ve never been more optimistic about this line of work.”

Smith, accompanied by Texas Tribune Chief Innovation Officer Rodney Gibbs, weighed in on the ever-increasing role of technology in media this afternoon in a talk hosted by Texas State’s annual Mass Comm Week.

The Texas Tribune is a nonprofit, nonpartisan media outlet that is only available in online form. The innovative publication focuses on matters in government and data presentation through the use of info graphics and other visual media.

Historically, journalistic practices have been reserved for those who institutionalize themselves under a publications brand in order to produce media. However, through the utilization of technologies such as social media and blogs, Smith said, we are slowly moving away from that “short-leash” mentality.

“Technology has broken down the barriers of journalism,” Smith said.

Smith said this upcoming generation of workers is well equipped for the future of mass media, as it has become acutely familiar with the technology that is changing the field.

Gibbs, who has been with the Texas Tribune for about six months, is in charge of the implementation of technological resources into the publication. He said he views the organization as a tech company who happens to deal with news.

“Our tech department tries to see around corners to figure out the next trending thing,” Gibbs said.

One example of innovation from the Texas Tribune is the creation of two applications that gathers and presents data about public and higher education, which is an otherwise difficult topic to find information on.

Gibbs said one problem he sees with the role of technology and new media is the oversaturation of content. The convenience of social media sites has made it difficult to break through, but the accessibility of these resources gives you many opportunities to make that breakthrough.

“This conversation really made me consider the infinite possibilities I have as a mass comm. student,” said mass communication junior Anish Banskota.

Smith said there is almost no difference between a journalist and a data reporter at the Texas Tribune as a result of the convergence of technology and media.

“We even give technology supporters a by-line for their data,” Smith said.

Mass Comm Week began on Monday and will continue through Thursday Nov. 1.

Robert Rivard By: Kaitlin Moore

Robert Rivard Speaks to Students on Changing Media World

 

Image provided by mysanantonio.com

By Kaitlin Moore:

            Creator of Rivard Report, Robert Rivard is a speaker for today at Texas State University’s Mass Communication week, speaking with students about how the world is changing and his position on storytelling of San Antonio through journalism.

Rivard also known as Bob, is famously known as the former San Antonio- Express News Editor and Executive Vice President, who had been a leader in the news room since 1997. The Michigan native has worked for over five Texas newspapers expanding over a 34 year career without ever getting a college degree. Rivard now operates and founded  www.rivardreport.com.

Rivard speaks about different ways graduating seniors can get jobs in this changing world. He suggests, “An awful lot of interesting jobs out there are from Start Ups if you are in the media world.” It is small people breaking out of small PR companies, advertising agencies, or marketing agencies.

Rivard also discusses how hiring for media positions have changed. “Previously in Express News people would need five to seven years of experience and worked at one or two other papers. Now we have switched rapidly to hiring people the day they get out of school. Why? Because suddenly we needed to get out of print and get into digital with people who understood how to operate on the web,” says Rivard.

Rivard stresses to the audience about the importance of a good story. He says, “Everyone has at least one great story.” Rivard then connects storytelling from the days of campfires to today. Although it is done completely different people are still moved by a good story.  His website is meant for his readers to not only feel connected to the story, but to feel apart of it. Rivard's fans tweet their love about the website and city: @Thelocalistmap, "Members of our great city never cease to amazing me @rivardreport ! #sanantontio #community." Texas State Senior, John Carter says, “Bob’s story is really inspiring especially to our generation who are about to face the real work and need jobs.”

Mass Communication week will be continuing the rest of the week through November 1^st with many other exciting speakers.